Digital Marketing Services
Reach Customers Online
Freelance Digital Marketing
We live in a digital age, and almost all customer communication is online. As a small business owner, you may be overwhelmed by rapid technological growth and your limited time to adjust and adapt. There are so many options available for reaching new customers online. Ultimately, you need to communicate with new and existing customers online to grow sales.
As a freelance Digital Marketing Consultant, I offer a comprehensive range of Online Marketing and Design services. Hiring a full-time staff member to navigate and manage your online activity may not be feasible. This is where the benefit of hiring a freelancer lies. My services include:
- Marketing Strategy
- Branding and Website Design
- SEO (Search Engine Optimisation)
- PPC (Paid advertising)
- Social Media Advertising
- Data Analytics
I will explain these services briefly below. This website has dedicated pages for each service. A Glossary at the bottom of each page explains all the relevant terminology, and there are quizzes to test your knowledge of online marketing.
Marketing & Design Services
Digital Marketing Strategy
Design marketing strategies to reach and captivate your ideal audience. This is usually a combination of tactics, including web design, advertising and SEO.
I’ll outline the digital avenues best suited for promoting your products and services to enhance brand recognition, drive website traffic, generate leads, and grow sales.
Website Design
Beyond aesthetics, your website needs to deliver value. It must provide the audience with useful content and be easy to navigate. I’ll design your website to tell your brand’s story, thats easy to navigate and address your audience’s unique needs.
I focus on creating an intuitive, engaging online presence that boosts conversions.
Search Engine Optimisation - SEO
Make sure you’re easily found online. SEO helps Google and other search engines find you.
SEO involves optimising a website’s content, structure, and technical elements to improve its performance and visibility on search engines.
This drives organic traffic and improves your website ranking in search results.
Pay Per Click Advertising (PPC)
Place your Ads in front of the right people. PPC allows you to target a specific audience, saving time and money.
You pay when a viewer clicks on your ad, maximising returns with targeted ads designed to reach the right people at the right time.
PPC is data-driven and measurable. You can optimise for the best results.
Social Media Advertising
Create Social Media strategies to reflect your brand’s voice and meet your business goals.
Social Media Marketing lets you present yourself to potential customers, engage with them online, drive interested traffic to your website, or contact you directly.
Content Creation & Copywriting
Provide helpful content that satisfies their needs. Engaging, relevant content is key to informing, entertaining, and converting your target market into paying customers.
I’ll produce compelling content about your products & services that appeals to your customers.
Graphic Design
Graphic design is essential to all digital communications and helps ensure you convey the message clearly and in an engaging format. I offer complete graphic design and branding services to create a lasting impression, including advertising design, logos and brand identity.
I’ll craft visuals that capture the essence of your business.
Data Analytics
Discover your potential customers’ online behaviour and identify their needs.
You can make better-informed business decisions by understanding how your customers behave online, on social media and on your website, responding to ads.
Data Analytics provides insights to guide your marketing strategy.
Why Digital Marketing?
Digital marketing is a game changer allowing your business to compete and reach new customers. There are multiple benefits over traditional marketing:
It's cost-effective
Unlike the steep costs associated with traditional marketing channels (TV, Radio, newspapers and Billboards), digital marketing offers affordable alternatives. From social media ad campaigns to targeted PPC marketing, you only pay when a customer clicks on your ads. Customers’ engagement with you on social media, responding to emails, and organic visitors to your website are free. Options exist that fit most budgets and deliver substantial returns.
Targeting is precise
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Size does'nt matter
Size doesn’t dictate success in the digital world. Your digital marketing strategy enables your business to hold its own against larger competitors, ensuring your voice is heard loud and clear.
Brand exposure
Through expert SEO strategies, helpful content, and dynamic social media engagement your brand will shines bright.
Customer engagement
Forge deeper connections with your customers through direct engagement. Use social media, blogs, and emails to spark conversations, gather feedback, and strengthen customer loyalty.
Measurable success
The beauty of digital marketing lies in its transparency. With data analytics, you track the performance of your marketing campaigns, offering clear insights to refine and improve our strategy continuously.
Flexible tactics
You can stay ahead with adaptable and responsive marketing strategies. you can change tactics and budgets as needed, ensuring your business remains relevant in an ever-changing marketplace.
Global markets
Thanks to the internet’s international reach, you can expand your market beyond local confines, exploring new territories and customers.
Personalised
Tailor your marketing efforts with data-driven insights. Personalisation leads to higher engagement and conversion rates, making your audience feel genuinely understood.
Creativity
Stand out with unique and creative marketing strategies. From captivating videos to interactive content, you can capture attention and leave a lasting impression.
Get in touch
Lets talk about your marketing needs. I'm just an email away.
Lets get started....
Client Testimonials
I can’t believe the results Mike has achieved for my business, and I can’t recommend him highly enough.I’ve worked with Mike for quite a few years now. He has spent much time and effort visiting my practice, immersing himself in it and getting to know the business, my team and my goals for my practice………The practice’s growth has been fantastic, and new patients constantly tell us how informative our website, blogs and posts are. He does not wait to be asked but continuously offers advice on where he thinks we can improve.
I contacted Mike about giving me a crash course in SEO, website management/editing, and digital marketing. From the start, the training plan was hashed out based on my and my company’s needs regarding improving inbound interest in our business offering. My knowledge of this area was very limited, and I found Mike to be very calm and relaxed and took time to make sure I understood the why and the how of everything he was teaching me. After 5 x 3-hour sessions, I’m now comfortable managing aspects needed to improve our
online offering. I’ll continue to use Mike’s services on an ongoing basis
Industry Terms Glossary
A/B testing
Comparing two versions of a webpage or ad to determine which one performs better.
Bounce Rate
The percentage of visitors who navigate away from a website after viewing only one page.
Call to action (CTA)
A prompt that encourages users to take a specific action, such as “Sign Up” or “Learn More.”
Conversion rate
The percentage of visitors who complete a desired action, like making a purchase or filling out a form.
Cost per click (CPC)
The amount paid by an advertiser for each click on their ad.
Impressions
The number of times an ad or content is displayed to users.
Keyword
A word or phrase that users enter into search engines, which marketers target to rank higher in search results.
Landing page
A standalone web page designed specifically for a marketing or advertising campaign.
Organic traffic
Visitors who come to a website through unpaid search results.
Pay per click (PPC)
An advertising model where advertisers pay each time their ad is clicked.
Return on investment (ROI)
A measure of the profitability of a marketing campaign, calculated by dividing net profit by the cost of the investment.
Search engine optimisation (SEO)
The practice of optimising a website to rank higher in search engine results pages.
Social media marketing
The use of social media platforms to promote products or services and engage with an audience.
Traffic
The visitors that come to a website.
User experience (UX)
The overall experience a user has when interacting with a website or application, focusing on ease of use and satisfaction.
Quiz
Test Your Digital Marketing Knowledge
Take this quiz to test your knowledge and share your score with friends!
1. What does PPC stand for?
2. What is a Call to Action (CTA)?
3. Which tool is commonly used for keyword research?
4. What is Click-Through Rate (CTR)?
5. What does a landing page do?
6. What does "organic traffic" mean?
7. What is remarketing?
8. What is the primary purpose of SEO?
9. What does a high bounce rate indicate?
10. Which platform is primarily used for professional networking?