Web Design & Graphic Design Services for Irish Businesses
Build a stronger presence for your business with professional web and graphic design tailored to your goals. I work with Irish businesses on new websites, website redesigns, branding and graphic design projects, combining clear communication, effective design and a strong understanding of digital marketing.
Every project is different, so we’ll start by discussing what you need, what you want to achieve and the best approach for your business.
"Mike was very professional & straightforward. Following our initial consultation, our ideas & concepts were captured, and there was no need for a lot of back-and-forth. We had a new brand and website within no time and stuck with an agreed programme."
Web & Graphic Design That Supports Your Business
Design is more than appearances; it’s about communication, trust, and engagement. A well-designed website, brand, or advertisement can:
- Build trust with your audience.
- Improve user experience and conversions.
- Help your business stand out in a crowded market.
- Deliver a consistent brand message across all platforms.
Let’s explore the core areas of design I offer:
Web Design & Graphic Design Services
Web Design
I design responsive, SEO-friendly websites around your business, your customers and what you want the website to achieve. Whether you’re launching a new website or redesigning an existing one, I combine user experience, clear information architecture, conversion-focused design and digital marketing knowledge to create a website that supports your wider business goals.v
Brand Design
Build a clear and consistent visual identity that reflects your business and helps customers recognise and trust your brand. I develop brand identities including logos, colour palettes, typography and supporting visual elements, creating practical brand systems that can be used consistently across your website, marketing materials, advertising and digital channels.
Advertising Design
Create professional advertising graphics designed to communicate clearly and capture attention across digital channels. I design creative for Meta Ads, Google Display campaigns, social media and other digital advertising, with each piece developed around your brand, campaign objectives and audience. Ongoing advertising and social media creative can also form part of a Marketing Partnership.
User Experience (UX) Design
Good user experience makes it easier for visitors to understand your website, find what they need and take the next step. I consider navigation, page structure, content hierarchy, mobile usability and conversion journeys when designing or improving websites, creating a clear and intuitive experience that supports both your visitors and your business goals.
Key Components of Effective Design
Effective design should do more than look good. Whether I’m designing a website, brand identity or advertising creative, I focus on a small number of principles that help the finished work communicate clearly and support your business goals.
Consistency
A consistent visual identity builds recognition and trust. Colours, typography, imagery and other brand elements should work together across your website, social media, advertising and marketing materials.
Clarity
Good design makes information easier to understand. Clear layouts, strong visual hierarchy and purposeful use of space help people focus on what matters and understand what to do next.
Adaptability
Design needs to work across different devices, formats and channels. From responsive websites to advertising and social media graphics, layouts should remain clear, recognisable and effective wherever they appear.
User-Centred Design
Design decisions should reflect the needs of the people using them. Understanding your audience helps shape navigation, content hierarchy, messaging and visual choices that make interactions more intuitive.
Performance
Visual design should support rather than compromise performance. For websites in particular, I consider responsive behaviour, image optimisation, usability and page speed so that design and functionality work together.
Brand Design Process
Creating a strong brand identity combines research, strategy, creativity and collaboration. My brand design process starts with understanding your business and develops that understanding into a clear, consistent visual identity that can be used confidently across your marketing.
1. Discovery & Research
I start by understanding your business, goals, values, audience and competitive landscape. This initial discovery helps identify what makes your business distinctive and provides the foundation for the creative and strategic decisions that follow.
2. Strategy & Creative Direction
Using what we learn during discovery, I develop a clear direction for your brand. This includes considering how the business should be positioned visually, the personality the brand should communicate and how the identity needs to work across different channels and applications.
3. Visual Identity Creation
I develop the core visual elements of your brand, which can include your logo, colour palette, typography and supporting graphic elements. These elements are designed to work together as a recognisable visual system rather than as individual pieces of artwork.
4. Feedback & Refinement
Your input is an important part of the process. Initial concepts are presented for discussion and refined based on your feedback, ensuring the final direction represents your business and works for its intended audience and applications.
5. Brand Guidelines & Delivery
Once the identity is approved, the final brand assets are prepared for practical use. Where appropriate, I also create brand guidelines covering elements such as logo usage, colours and typography, helping you maintain a consistent identity across your website, advertising, social media and other marketing materials.
Web Design Process
A successful website starts with understanding what your business needs the website to achieve. My web design process combines planning, content, user experience, design, SEO and technical development to create a website that works as part of your wider digital marketing strategy.
1. Planning & Strategy
I start by defining the website’s purpose, target audience and business goals. We’ll consider the required pages, website structure, navigation and key user journeys, alongside competitor and market research where appropriate. This creates a clear plan before design and development begin.
2. Content & SEO Planning
Content and search visibility are considered from the beginning rather than added after the website is built. I research relevant search opportunities and plan content around what your potential customers need to know, helping create useful pages with a clear structure, message and purpose.
3. Design & User Experience
I develop the visual direction and page layouts around your brand, content and customer journey. The website is designed to work responsively across desktop, tablet and mobile, with clear navigation, content hierarchy and calls to action that make it easier for visitors to find information and take the next step.
4. Development & Testing
Once the design direction is agreed, I build and test the website with attention to responsive behaviour, usability, page speed and browser compatibility. Forms, navigation, links and other important functionality are checked before launch to ensure the website performs reliably for visitors.
5. Launch, Measurement & Optimisation
Before launch, I complete the final checks and ensure essential measurement tools are in place so website activity and conversions can be monitored. SEO, technical performance and analytics provide the foundation for measuring results and identifying opportunities for continued improvement after launch.
FAQs
How much does a website or graphic design project cost?
Every project is different, so Web Design and Graphic Design are quoted individually. After an initial discussion, I’ll recommend an approach based on the scope of the work, your objectives and what you actually need.
Do you redesign existing websites as well as build new ones?
Yes. I can work with an existing website where appropriate, improving its design, structure, content, user experience and performance rather than automatically recommending a complete rebuild.
Can you help with the content and SEO as well as the design?
Yes. Website projects can incorporate content planning, SEO, analytics and conversion considerations from the beginning, helping ensure the finished site supports your wider marketing objectives.
Do you provide ongoing website and design support?
Yes. If you regularly need website updates, landing pages, campaign graphics, advertising creative or wider digital marketing support, a Marketing Partnership may be more suitable than commissioning individual projects.
Can you create branding and graphics without building a website?
Yes. You can commission graphic and brand design independently, including visual identities, marketing materials, advertising creative, and digital graphics.
Glossary
UX (User Experience)
How easy, intuitive and useful your website feels to the people using it.
Responsive Design
Designing a website to work effectively across desktop, tablet and mobile screens.
Conversion
A valuable action taken by a visitor, such as submitting an enquiry, making a purchase or booking a consultation.
CTA (Call to Action)
A prompt encouraging someone to take the next step, such as Discuss Your Project, Contact Me or Buy Now.
SEO (Search Engine Optimisation)
Improving a website's content, structure and technical foundations to increase its visibility in search engines.
Domain
The address people use to reach your website, such as mikekeane.ie.
Hosting
The service and infrastructure that stores your website and makes it accessible online.
CMS (Content Management System)
Software such as WordPress that allows website content and pages to be created and managed.