Website Audit & SEO Health Check – Improve Your Website

FIXED-PRICE SERVICE | NO LONG-TERM CONTRACTS | NO SURPRISES

A review of your website's SEO, user experience, performance and conversions - €145 (ex vat)

Category: 🔍 Review & Recommendations

Your website should be one of your hardest-working business assets. It should attract visitors, build trust, and generate inquiries. But if your website is slow, difficult to navigate, poorly optimised or unclear about what you offer, potential customers will leave before taking action. 

The challenge is that many website problems aren't obvious. They sit quietly in the background, reducing your visibility on Google, frustrating visitors, and costing you inquiries every day. My Website Audit & SEO Health Check is designed to uncover issues, explain them in plain English, and give you a practical roadmap to improve your website's performance. Whether you choose to implement the recommendations yourself or ask me to help, you'll know exactly where to focus your time and budget.

This service is ideal for:

• Small and medium-sized businesses
• Local businesses
• Service-based businesses
• Trades and professional services
• E-commerce websites
• Businesses planning a website redesign
• Companies investing in SEO or paid advertising

This service may not be suitable if:

• You don't yet have a website
• You're looking for guaranteed rankings
• You need enterprise-level technical SEO for very large websites
• You're expecting a full redesign rather than strategic recommendations

Most businesses don't need a brand-new website. They need to make their existing website work harder. Before spending money on advertising, redesigns or SEO retainers, it's worth understanding how your website is currently performing. This audit helps answer questions such as:

• Why isn't my website generating more enquiries?
• Why aren't I appearing higher in Google?
• Why are visitors leaving without contacting me?
• Is my website performing well on mobile devices?
• Are there technical issues affecting performance?
• What improvements should I prioritise first?

Instead of guessing, you'll receive a clear action plan based on your website and business goals.

Every audit is completed manually. I don't rely solely on automated tools or generic reports. Automated software can identify issues, but it can't explain what matters most to your business or which improvements will have the greatest impact. I'll review your website from the perspective of a search engine, a potential customer and a digital marketing professional.

1. SEO Review

I'll assess the foundations of your website's visibility, including:

• Page titles and meta descriptions
• Heading structure
• Keyword targeting
• Internal linking
• Image optimisation
• Content quality
• Search intent
• Duplicate content
• Crawlability
• Indexing considerations

The aim is to identify opportunities to improve your website's visibility in search engines while ensuring your content remains useful and relevant for real people.

2. Technical Health

I'll review key technical factors that influence both user experience and search performance, including:

• Page speed
• Mobile responsiveness
• Core Web Vitals observations
• Broken links
• Redirect issues
• Basic accessibility considerations
• Security indicators (HTTPS)
• Technical errors that may affect performance

Where specialist development work is required, I'll explain the issue in straightforward language so you can decide how to proceed.

3. User Experience (UX)

A website can attract visitors but still fail to convert them. I'll assess how easy it is for users to:

• Understand what your business offers
• Navigate the website
• Find important information
• Contact you
• Trust your business
• Complete key actions

The goal is to reduce friction and create a smoother journey from visitor to customer.

4. Conversion Opportunities

I'll review elements that influence enquiries and sales, including:

• Calls to action
• Contact forms
• Trust signals
• Testimonials
• Social proof
• Page layout
• Messaging
• Content hierarchy

Many businesses focus on attracting more traffic when improving conversion rates can deliver a faster return on investment.

5. Competitor Snapshot

Where appropriate, I'll compare your website with competitors to identify:

• Missed opportunities
• Content gaps
• Search visibility opportunities
• User experience improvements
• Areas where you can differentiate your business

This isn't about copying competitors. It's about understanding where your website can stand out.

At the end of the audit, you'll receive a personalised report that includes:

• Executive summary
• Priority issues
• Quick wins you can implement immediately
• Medium-term recommendations
• Longer-term opportunities
• Practical explanations without technical jargon
• Supporting screenshots where appropriate
• Suggested next steps

Most importantly, every recommendation will be prioritised so you know what to tackle first.

To keep the scope of this fixed-price audit clear, this service does not include:

• Implementation of the recommended changes
• Website redesign or development
• Ongoing SEO management
• New page or blog content creation
• Link-building campaigns
• Paid advertising setup or management
• Enterprise-level technical SEO
• Paid third-party software or development costs

If I identify an issue that requires specialist development or additional work, I'll explain what's required and recommend the most appropriate next step before any additional work is undertaken.

After your audit, you'll have:

✔ A clearer understanding of how your website is performing.

✔ A prioritised action plan showing what to tackle first.

✔ Practical opportunities to strengthen SEO and user experience.

✔ A clearer picture of issues that may be affecting enquiries.

✔ Independent guidance before investing further in SEO, advertising or a redesign.

✔ Recommendations you can implement yourself or use to brief a developer or marketing provider.

You'll work directly with me throughout the project. I bring together qualifications in digital marketing and graphic design with practical experience helping Irish businesses improve their online visibility, user experience, and lead generation. 

My approach is practical, transparent, and focused on helping you make informed decisions rather than overwhelming you with technical reports. Every recommendation is based on improving your website's ability to support your business goals.

Step 1: Complete your order online or over the phone. 

Step 2: Discovery. You'll receive a short questionnaire to help me understand your business, audience and objectives. 

Step 3: Audit. I'll carry out a detailed manual review of your website. 

Step 4: Report. You'll receive a personalised report with prioritised recommendations. 

Step 5: Next Steps. Implement the recommendations yourself or ask me to help with the improvements.

Is this an automated SEO report? No. While I use professional tools to support my analysis, I review every audit manually and tailor it to your business. 

Will you fix the issues for me? This service focuses on identifying and explaining opportunities. If you'd like help implementing the recommendations, I can provide a separate quotation. 

How long does the audit take? Most audits are delivered within 5–7 working days after receiving your completed questionnaire. 

Will this improve my Google rankings? Following the recommendations can strengthen your website's technical foundation, content and user experience, all of which contribute to better search performance over time. However, no one can ethically guarantee rankings. 

Do you review WordPress, Shopify or Wix websites? Yes. The audit suits most modern website platforms.

Your website should help your business grow—not hold it back. If you're ready to understand what's working, what isn't and where the biggest opportunities lie, book your Website Audit & SEO Health Check today. You'll receive practical recommendations you can act on with confidence.