Google Business Profile Optimisation for Irish SMEs

Get Found by More Local Customers on Google

Google Business Profile Optimisation - Turn your Google Business Profile into one of your hardest-working marketing assets.

When people search for businesses like yours, your Google Business Profile is often the first thing they see. A well-optimised profile can increase calls, website visits, direction requests and enquiries, all without increasing your advertising budget. Whether you're a tradesperson, clinic, retailer, consultant or service provider, I'll help ensure your business presents the right information, builds trust and gives potential customers a reason to choose you.

Who this Service is For

This service is ideal if:

• You have a Google Business Profile but rarely update it.
• Your competitors appear above you in Google Maps.
• You want more local enquiries without relying solely on paid advertising.
• Your profile looks incomplete or inconsistent.
• You're unsure whether you're making the most of Google's free local marketing tools.

Who this Service is Not For

This service may not be suitable if:

• You don't have a verified Google Business Profile yet.
• You're looking for ongoing monthly profile management or regular Google Posts.
• You need multiple business locations optimised within one purchase.
• You're expecting guaranteed Google Maps rankings or a specific number of enquiries.
• Your profile is currently suspended or requires a complex reinstatement process.

If you're unsure whether your profile is suitable, get in touch before purchasing, and I'll point you in the right direction.

Why your Google Business Profile matters

Think about how you search for a local business. You type something like:

• Accountant near me
• Dentist in Swords
• Electrician Cavan
• Kitchen showroom Meath

Before you even reach a website, Google often shows a map with local businesses. That small panel can influence whether someone phones you, visits your website or contacts a competitor instead. Your Google Business Profile isn't just a directory listing; it's your digital shop window. When it's complete, accurate and engaging, it helps potential customers feel confident enough to get in touch.

What you'll receive

This isn't an automated scan or a generic checklist. Every optimisation is carried out manually, based on your business, location, and goals.

1. Business Information Review

I'll review and optimise:

• Business name
• Categories
• Contact details
• Website link
• Opening hours
• Service areas
• Business description
• Products and services (where applicable)
• Business attributes

2. Local Visibility Improvements

I'll identify opportunities to improve how your business appears in relevant local searches, including:

• Category selection
• Keyword usage in your profile
• Service descriptions
• Local relevance
• Profile completeness
• Questions and Answers

3. Trust and Credibility

Customers buy from businesses they trust. I'll review:

• Images
• Logo
• Cover image
• Review profile
• Review response guidance
• Consistency of branding

4. Recommendations

You'll receive practical recommendations for:

• Collecting more reviews
• Publishing Google Posts
• Uploading new photos
• Improving local relevance
• Keeping your profile active over time

What's Not Included

To keep this fixed-price service clear and affordable, it does not include:

• Ongoing monthly Google Business Profile management
• Regular Google Posts
• Review generation or contacting customers for reviews
• Professional photography
• Website SEO work
• Optimisation of additional business locations
• Complex suspension or reinstatement cases

If I identify something outside the scope of this service, I'll explain it and recommend the most appropriate next step before any additional work is carried out.

The benefits

After your optimisation, you can expect:

✔ A more professional first impression.

✔ A profile better optimised for relevant local searches.

✔ More confidence that your profile reflects your business accurately.

✔ Clear recommendations for ongoing improvements.

✔ A stronger foundation for local SEO.

While no ethical marketer can guarantee rankings or enquiry numbers, a well-managed Google Business Profile gives your business a much better opportunity to attract customers who are already searching for what you offer.

Why work with Mike Keane?

You'll work directly with me, not an account manager or outsourced team. I combine qualifications in digital marketing and graphic design with practical experience helping Irish businesses improve their online presence. My focus isn't on complicated jargon or inflated promises. It's on identifying practical improvements that make your marketing work harder. Every recommendation is tailored to your business and explained in plain English, so you'll understand not just what has been changed, but why it matters.

How it works

Step 1: Purchase. Secure your booking through the website.

Step 2: Welcome. You'll receive a welcome email outlining the process and any information I need from you.

Step 3: Access. If required, you'll grant temporary access to your Google Business Profile using Google's standard permissions.

Step 4: Optimisation. I'll review your profile, implement improvements where appropriate and document any further recommendations.

Step 5: Delivery. You'll receive confirmation of the completed work, along with practical guidance to help you maintain your profile over time.

Frequently Asked Questions

How long does it take? Most optimisations are completed within 3–5 working days after I receive the necessary information and access.

Do I need to give you my password? No. Google lets you grant access securely through user permissions, so you never need to share your password.

Can you guarantee I'll rank first on Google? No. No one can guarantee rankings. What I can do is optimise the elements that help your business present itself more effectively and improve its chances of appearing in relevant local searches.

Do I need a website? A website isn't essential, but it lets your Google Business Profile send visitors to a destination you control, which can improve your overall online presence.

Is this a one-off service? Yes. However, you should review your profile periodically as your business evolves, services change, and Google introduces new features.

Let's get started!

Your Google Business Profile is often the first impression potential customers have of your business. Make sure it works as hard as you do. Book your Google Business Profile Optimisation today and take a practical step towards improving your local visibility and attracting more enquiries.