Digital Marketing Strategy & 90-Day Roadmap

Stop Guessing. Start Growing.

Marketing can quickly become overwhelming.

Should you invest in SEO?

Run Google Ads?

Advertise on Facebook?

Create more content?

Build a new website?

For many businesses, the biggest challenge isn't a lack of marketing activity—it's not knowing which activities will have the greatest impact.

The Digital Marketing Strategy & Roadmap is designed to remove that uncertainty.

Rather than selling you individual marketing services, I'll take the time to understand your business, your customers and your goals before developing a practical strategy that's tailored specifically to you.

This is a Review & Recommendations service.

Unlike my Lead Generation Strategy Session, this is a more comprehensive strategic project. It includes deeper pre-session research and analysis across your wider digital presence, followed by a detailed written strategy and prioritised 90-day roadmap.

I'll provide expert advice, prioritised recommendations, and a practical roadmap to help you make informed decisions. If you'd like me to implement any of the recommendations afterwards, we can discuss the most appropriate fixed-price service or ongoing support package.

Who this Service is for

• SMEs looking for clear marketing direction.
• Businesses planning growth.
• Companies investing in digital marketing for the first time.
• Business owners wanting an independent expert opinion.
• Organisations preparing for a website redesign or advertising campaign.
• Businesses that want to invest their budget more effectively.
• Businesses whose marketing has grown organically over time and now needs a joined-up strategy.

Who this Service is Not for

This service may not be suitable if:

• You're looking for implementation rather than strategic guidance.
• You only need a small marketing task completed.
• You're expecting guaranteed rankings or enquiries.
• You need ongoing campaign management included.
• You're primarily looking for training on how to use a particular marketing platform.

What's Included

Business & Marketing Review

I'll review your existing digital presence and the information you provide to understand:

• Your business objectives
• Products or services
• Target customers
• Current marketing activity
• Website and customer journey
• Existing strengths and weaknesses
• Available resources and marketing budget

Competitor & Market Review

I'll review selected competitors and relevant market activity to identify:

• Positioning opportunities
• Marketing gaps
• Search and content opportunities
• Customer journey differences
• Areas where your business can differentiate itself

This isn't an exhaustive market-research project; it's focused research designed to inform practical marketing decisions.

Digital Channel Assessment

I'll assess the channels most relevant to your business, which may include:

• SEO
• Local SEO
• Google Business Profile
• Google Ads
• Meta advertising
• Content marketing
• Website and conversion optimisation
• Analytics and measurement
• Relevant AI opportunities

Importantly, I won't recommend a channel simply because it's available. The objective is to identify where your time and budget are most sensibly focused.

Strategy Session

We'll then have a 90–120 minute one-to-one strategy session to discuss my findings, your priorities and the recommended direction.

Written Digital Marketing Strategy

Following the session, you'll receive a personalised strategy covering the areas most relevant to your business, including:

• Key findings
• Priority opportunities
• Recommended marketing channels
• Customer journey considerations
• Website and conversion priorities
• Measurement considerations
• Budget and resource priorities where appropriate
• Risks or dependencies
• Recommended next steps

90-Day Roadmap

Most importantly, you'll receive a prioritised 90-day roadmap broken into practical actions, so you know:

What to do → why it matters → what to prioritise → what can wait.

What's Not Included

This is a strategy and recommendations service. It does not include:

• Implementation of the strategy
• Website design or development
• SEO implementation
• Google Ads or Meta Ads campaign setup
• Content or graphic creation
• Detailed technical SEO auditing
• Ongoing campaign management
• Ongoing consultancy
• Extensive market-research studies
• Paid third-party software or data

If you'd like help implementing the roadmap, you can choose an appropriate fixed-price service or discuss ongoing support with me.

The Benefits

At the end of the project, you'll have:

✔ A joined-up view of your digital marketing rather than disconnected tactics.

✔ Clear priorities based on your business, customers and available resources.

✔ A better understanding of where your marketing budget should—and shouldn't—be focused.

✔ Independent guidance across SEO, paid advertising, content, website performance and other relevant channels.

✔ A detailed written strategy you can refer back to.

✔ A practical 90-day roadmap showing what to tackle first.

✔ A strategy you can implement yourself, use internally or give to other marketing suppliers.

How this Service Works

Step 1 — Purchase
Secure your strategy project online.

Step 2 — Discovery
Complete the onboarding questionnaire covering your business, customers, marketing activity, objectives and resources.

Step 3 — Research & Analysis
I'll review your website, digital presence, current marketing and selected competitors before developing my initial findings.

Step 4 — Strategy Session
We'll have a focused 90–120-minute session to discuss the findings, opportunities, priorities and recommended direction.

Step 5 — Strategy & 90-Day Roadmap
I'll consolidate the research and our discussion into your written digital marketing strategy and prioritised 90-day action plan.

Frequently Asked Questions

What's the difference between this and the Lead Generation Strategy Session?

The Lead Generation Strategy Session is a focused 90-minute consultation designed to identify marketing and lead-generation priorities, followed by a concise written action plan.

The Digital Marketing Strategy & Roadmap is a more comprehensive strategic project. It includes deeper pre-session research and competitor analysis, a broader assessment of your digital marketing, a 90–120 minute strategy session and a more detailed written strategy with a prioritised 90-day roadmap.

If you need clarity on a specific marketing challenge, the Strategy Session may be enough. If you need a joined-up marketing direction for the business, the Digital Marketing Strategy & Roadmap is the better fit.

How long is the strategy session?

Usually between 90 and 120 minutes.

Will you implement the recommendations?

Implementation isn't included, but I can provide a fixed-price quotation or recommend the most suitable services from my shop.

Is this suitable for new businesses?

Yes. It's equally valuable for start-ups and established businesses.

Will I receive a written report?

Yes. Every strategy includes a written roadmap and prioritised recommendations.

Can this replace an agency?

Many clients use this service to understand what they should be asking of their existing agency or internal marketing team.

Why Work With Mike Keane?

You'll work directly with me throughout the project.

I combine formal qualifications in Digital Marketing and Graphic Design with practical experience helping Irish businesses improve their online visibility, customer experience and lead generation.

My advice is independent, practical and written in plain English—not marketing jargon.

Ready to Build a Smarter Marketing Strategy?

If you're tired of guessing where to invest your time and budget, this service will give you the clarity and confidence to move forward with a practical plan tailored to your business.