Lead Generation Strategy Session | Marketing Advice for SMEs

Build a Clear Marketing Plan for Business Growth

If you're unsure where to invest your marketing budget or what changes will have the biggest impact, this strategy session is designed for you. During a 90-minute one-to-one consultation, we'll review your current marketing activity, identify opportunities for improvement and develop a practical action plan tailored to your business goals. This is a Review & Recommendations service. I'll provide expert advice, prioritised recommendations and a clear roadmap, but implementation is not included. If you'd like support putting the plan into action, you can choose from my fixed-price services or ongoing support packages.

This isn't simply a 90-minute video call. Before we meet, I'll review the information you provide, your website and your current marketing presence so we can spend the session discussing priorities and solutions rather than gathering basic information.

Who this Service is for

This session is ideal if:

• You're a business owner or SME looking for clearer marketing direction.
• You're unsure where to invest your marketing budget.
• Your current marketing feels fragmented or inconsistent.
• You're generating some enquiries but want to identify new opportunities.
• You're preparing to invest in SEO, Google Ads, Meta Ads or your website.
• You're starting a business and want to establish sensible marketing priorities.
• You want an independent second opinion before making a significant marketing decision.

Who this Service is Not for

This service may not be suitable if:

• You're looking for implementation rather than strategic advice.
• You only need one clearly defined task completed.
• You require ongoing marketing management.
• You need an extensive enterprise-level marketing strategy.
• You're expecting guaranteed leads, sales or revenue projections.
• You're primarily looking for training on how to use a specific marketing platform.

What's Included

Pre-Session Review

Before we meet, I'll review the information you provide together with relevant aspects of your:

• Website
• Current digital marketing activity
• Online customer journey
• Search and advertising presence where relevant
• Key competitors and market positioning

90-Minute Strategy Session

During our one-to-one session, we'll focus on the areas most relevant to your business. These may include:

• Lead generation
• Website and conversion opportunities
• SEO
• Local search
• Google Ads
• Meta advertising
• Content
• Customer journey
• Marketing priorities
• Budget allocation

The objective isn't to squeeze every marketing channel into 90 minutes. It's to identify where your attention will be most valuable.

Priority Action Plan

Following the session, you'll receive a written summary containing:

• Key findings
• Priority opportunities
• Recommended next actions
• Suggested order of implementation
• Relevant follow-up recommendations

What's Not Included

This is a strategy and recommendations service. It does not include:

• Website changes or development
• SEO implementation
• Google Ads or Meta Ads campaign setup
• Content creation
• Graphic design
• Detailed technical audits
• Ongoing consultancy or campaign management
• Implementation of the action plan

If you'd like help implementing specific recommendations afterwards, you can choose an appropriate fixed-price service or discuss ongoing support with me.

The Benefits

After your session, you'll have:

✔ A clearer understanding of your strongest marketing opportunities.

✔ Independent advice tailored to your business rather than a generic marketing template.

✔ A prioritised roadmap showing what to tackle first.

✔ Greater clarity about where to invest your marketing time and budget.

✔ Practical next steps rather than an overwhelming list of possibilities.

✔ A written plan you can implement yourself, give to your team or use when briefing other suppliers.

Why Work with Mike Keane?

You'll work directly with me throughout the process.

I combine formal qualifications in digital marketing and graphic design with hands-on experience across SEO, paid advertising, e-commerce, websites, analytics and lead generation.

That broader perspective means the session isn't designed to sell you one particular marketing channel. We'll look at your business as a whole and focus on the opportunities that make the most sense for your goals, resources and budget.

My advice is practical, independent and explained in plain English.

How it Works

Step 1: Purchase
Book your Lead Generation Strategy Session online.

Step 2: Onboarding
Complete a short questionnaire covering your business, customers, current marketing and objectives.

Step 3: Preparation
I'll review your information, website and relevant marketing activity before we meet.

Step 4: Strategy Session
We'll work through your priorities during a focused 90-minute one-to-one session.

Step 5: Roadmap
You'll receive a written summary with prioritised recommendations and practical next steps.

Frequently Asked Questions

Is this a sales call?

No. It's a working session focused entirely on your marketing and lead generation, with a written action plan you keep regardless of what you do next.

What if I want help implementing the plan afterwards?

You're welcome to handle it yourself, or use any of my fixed-price services to implement specific recommendations.

Do I need to prepare anything beforehand?

A short onboarding questionnaire helps me review your website and current marketing before the session, so we can make the most of the 90 minutes.

Is this suitable if I haven't started any marketing yet?

Yes. It's especially useful for businesses figuring out where to start.

Is the preparation time included in the €345 price?

Yes. The fee covers my pre-session review, the 90-minute strategy session and your written follow-up action plan.

This FAQ is commercially valuable because it helps justify the price.

Will you tell me which marketing channels I should use?

Where appropriate, yes. The purpose of the session is to identify the channels and activities most relevant to your business rather than assuming you need SEO, Google Ads, social media or any particular service.

Will this guarantee more enquiries?

No. The session provides strategic recommendations designed to help you make better-informed marketing decisions. Results depend on how you implement the recommendations, as well as factors such as your market, offer, competition, and available resources.