Google Ads Campaign Setup

Google Ads Campaign Setup

Get Your Business in Front of Customers Who Are Ready to Buy

Launch a professionally structured Google Ads campaign designed to reach relevant, high-intent searches and create opportunities for enquiries. When someone searches Google for a product or service you offer, they're often ready to take action. Google Ads helps you reach these potential customers at exactly the right moment. A successful campaign isn't just about choosing a few keywords. It requires the right structure, compelling ad copy, accurate targeting and conversion tracking to ensure your budget is spent effectively. I'll create a professionally configured Google Ads campaign tailored to your business goals, giving you a strong foundation for generating enquiries and growing your business.

Who this Service is for

This service is ideal if:

• You're launching Google Ads for the first time.
• Your business relies on enquiries, leads or sales from search.
• You want your campaign professionally structured from the outset.
• You've tried Google Ads before but want a fresh campaign setup.
• You want expert setup without committing to ongoing management.

Who this Service is Not for

This service may not be suitable if:

• You need multiple campaigns for different markets, countries or business divisions.
• You require ongoing campaign management and optimisation.
• You're looking for guaranteed enquiries, sales or return on ad spend.
• Your website isn't ready to receive paid traffic.
• You require extensive landing-page development.
• You need a complex e-commerce, Performance Max or large-scale advertising account built.

What's Included

Campaign Planning

Before building your campaign, I'll take time to understand your business, services, customers and objectives. This includes:

• Business review
• Competitor research
• Campaign planning
• Budget recommendations

Keyword Research

I'll identify keywords your ideal customers are searching for, focusing on relevance and intent rather than simply search volume.

Campaign Setup

I'll build one professionally structured Google Search campaign focused on an agreed product, service or business objective.

Your setup will include, where appropriate:

• 1 Google Search campaign
• Up to 3 tightly themed ad groups
• Keyword targeting and match-type selection
• Negative keyword foundations
• Location targeting
• Device settings
• Audience settings
• Campaign budget configuration
• Relevant assets/extensions
• Campaign-level settings and quality checks

Ad Copy

I'll write the advertising copy required for the agreed campaign, including responsive search ads designed around your keywords, customer needs and business proposition.

Your messaging will focus on:

• Relevant search intent
• Customer needs and problems
• Benefits of choosing your business
• Trust and credibility
• Clear calls to action
• Relevant campaign assets where appropriate

Conversion Tracking Review

I'll review the conversion tracking relevant to your campaign and check whether key actions such as enquiries, calls or purchases can be measured appropriately.

Where straightforward adjustments can reasonably be made within the campaign setup, I'll implement them. If additional Google Tag Manager, GA4, website development or e-commerce tracking work is required, I'll explain what's needed before launch.

What's Not Included

To keep this fixed-price service clearly defined, it does not include:

• Your Google Ads advertising spend
• Ongoing campaign management or optimisation
• Additional campaigns beyond the agreed Search campaign
• Performance Max, Shopping or Display campaign setup
• Extensive GA4 or Google Tag Manager implementation
• Landing-page design or development
• Website development
• Photography, video or other creative production
• Paid third-party software or services

If your requirements fall outside this scope, I'll explain the options before any additional work.

Why choose Mike Keane?

No generic templates. No outsourced campaign setup. Every campaign is tailored to your business, target audience and budget, with practical recommendations to help you generate meaningful enquiries rather than simply increasing clicks.

The Benefits

After setup, you'll have:

✔ A professionally structured Google Search campaign ready to launch.

✔ Keywords selected around relevant customer search intent.

✔ Benefit-led advertising written specifically for your business.

✔ Appropriate targeting and campaign settings configured.

✔ A clearer understanding of the advertising budget required.

✔ Guidance on what to monitor once the campaign begins collecting data.

✔ A strong foundation for future optimisation and ongoing advertising.

How it Works

Step 1: Purchase
Order your Google Ads Campaign Setup online.

Step 2: Onboarding
Complete a short questionnaire covering your business, target customers, services, locations and advertising objectives.

Step 3: Access & Research
I'll review your website, advertising account (where applicable), competitors, and relevant search opportunities.

Step 4: Campaign Build
I'll complete the keyword research, campaign structure, targeting and ad copy.

Step 5: Review & Launch
I'll complete final checks and prepare the campaign for launch. Once everything is agreed and the required billing/account arrangements are in place, the campaign can go live.

Step 6: Handover
You'll receive guidance explaining what to monitor as your campaign begins collecting data.

Frequently Asked Questions

How much should I budget for ad spend?

Ad spend is separate from the setup fee and depends on your industry and goals. I'll give you a realistic budget recommendation as part of the campaign planning stage.

Will you manage the campaign after it's live?

This service covers setup and launch. Ongoing management is available separately if you'd like continued optimisation.

How soon will my ads go live?

Typically within 7 days, depending on Google's ad review process and how quickly we complete onboarding.

Do I need a Google Ads account already?

No. If you don't have one, I'll help you get set up as part of the process.

Is the €395 fee my advertising budget?

No. The €395 fee covers my professional campaign planning and setup. You pay your advertising spend directly to Google, and it remains completely separate.

How many campaigns are included?

This service includes one Google Search campaign with up to three focused ad groups. If your business requires multiple campaigns, Performance Max, Shopping or a more complex account structure, I'll recommend the appropriate approach before starting additional work.

Can you guarantee enquiries or sales?

No. Google Ads can put your business in front of people actively searching for relevant products or services, but campaign performance also depends on factors such as competition, budget, your offer, website and customer demand. I don't guarantee a particular number of enquiries, sales or return on ad spend.