Landing Page Optimisation | Increase Website Conversions

Turn More Website Visitors into Customers

Driving traffic to your website is only half the battle. If your landing page doesn't build trust, communicate value or encourage visitors to take action, you're likely missing out on potential enquiries and sales.

Landing Page Optimisation is designed to improve the performance of your most important pages by focusing on the elements that influence conversions. Whether your visitors arrive from Google Ads, Meta Ads or organic search, I'll help ensure your landing page encourages them to take the next step.

This is a Done-With-You service. I'll review your landing page, identify opportunities for improvement and implement agreed content and optimisation changes where practical. If more extensive design or development work is required, I'll provide clear recommendations and discuss the available options with you before any additional work is undertaken.

Who this Service is for

• Businesses running Google Ads
• Businesses advertising on Meta
• Service providers generating leads
• Companies launching a new service
• Businesses receiving traffic but few enquiries
• Businesses with one priority page they want to improve before investing in more traffic

Who this Service is Not for

This service may not be suitable if:

• You need a completely new landing page designed and built.
• You want multiple pages optimised within one purchase.
• Your website requires extensive development or custom coding.
• You need a full website conversion or UX audit.
• You require extensive new copywriting, photography or graphic design.
• You're looking for guaranteed conversion-rate or enquiry increases.

What's Included

This service covers the review and optimisation of one existing landing page.

I'll assess the page from your target customer's perspective and identify opportunities to make the journey clearer, more persuasive, and easier to act on.

Messaging & Content

I'll review and, where practical, improve:

• Headline and supporting messaging
• Value proposition
• Benefits and key selling points
• Content clarity and hierarchy
• Calls to action

User Experience

I'll assess:

• Page structure and flow
• Mobile usability
• Navigation and distractions
• Readability
• Contact options
• Conversion friction

Trust & Conversion Elements

I'll review elements such as:

• Testimonials
• Reviews and social proof
• Credentials and reassurance
• Contact forms
• Calls to action
• Offer clarity
• Relevant trust signals

Implementation

Where practical within your existing website platform and the agreed scope, I'll implement the agreed content and optimisation changes directly.

You'll also receive a summary of the work completed and recommendations for opportunities requiring more extensive design or development.

What's Not Included

To keep this fixed-price service clearly defined, it does not include:

• Creation of a completely new landing page
• Optimisation of additional landing pages
• Complete website redesign
• Extensive website development or custom coding
• Extensive copywriting or creation of entirely new page content
• Professional photography, video or graphic design
• Paid third-party software, plugins or services
• Ongoing conversion-rate optimisation
• Guaranteed increases in enquiries, sales or conversion rate

If I identify something outside the agreed scope, I'll explain the opportunity before undertaking any additional work.

The Benefits

After your Landing Page Optimisation, you'll have:

✔ Clearer messaging focused on what matters to your target customer.

✔ Stronger and more visible calls to action.

✔ Reduced friction in the journey from visitor to enquiry.

✔ Improved use of trust and reassurance signals where appropriate.

✔ Practical content and UX improvements implemented where possible.

✔ Clear recommendations for larger opportunities outside the scope of the service.

✔ A stronger destination for traffic from Google Ads, Meta Ads or organic search.

Why Work with Mike Keane?

You'll work directly with me throughout the project.

I combine digital marketing, user experience and design knowledge with practical experience improving websites for Irish businesses. That means I don't look at your landing page purely from a design perspective—I consider the complete journey from the visitor's search or advert through to the action you want them to take.

My recommendations are practical, prioritised and explained in plain English, with changes implemented directly where they're appropriate to the agreed scope.

How it Works

Step 1: Purchase
Order your Landing Page Optimisation online.

Step 2: Onboarding
Complete a short questionnaire covering your business, target audience, landing page and primary conversion goal.

Step 3: Review
I'll assess the page's messaging, UX, calls to action, trust signals and conversion journey.

Step 4: Agree Improvements
I'll identify the priority changes and confirm what can reasonably be implemented within the service.

Step 5: Optimisation
I'll implement the agreed changes where practical within your website platform.

Step 6: Delivery
You'll receive a summary of the improvements completed together with recommendations for any larger opportunities identified.

Frequently Asked Questions

Will you redesign my whole page?
No. This focuses on optimising your existing page (headlines, CTAs, content, UX). If a full redesign is needed, I'll flag that separately before any extra work begins.

What if my page is built on a platform you don't use?
I can review and recommend changes for most website platforms. Implementation depends on what access and tools your site allows.

Can this be used for a Google Ads or Meta Ads landing page specifically?
Yes. This service is ideal if you're already sending paid traffic to a page and want to improve how many visitors convert.

What do I need to provide to get started?
Just access to the page (or admin access if you'd like changes implemented directly) and a short onboarding questionnaire.

How many landing pages are included?

This service covers one existing landing page. If you'd like several pages reviewed or optimised, contact me, and I'll recommend the most appropriate approach.

Can you guarantee my conversion rate will increase?

No. Conversion performance depends on many factors, including traffic quality, your offer, pricing, competition and customer demand. I'll focus on improving the elements of the landing-page experience that we can reasonably control.

Will you make the recommended changes?

Where the improvements are practical within your existing website platform and the agreed scope, yes. We'll agree on the priority changes before implementation. Larger design, development or content requirements will be recommended separately.